Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success landed at #6 on the USA Today Bestseller list for business books.
I wrote this book because I spent close to 20 years figuring most of this out the hard way: through a startup that crashed, a brand that got banned from the App Store, a company I sold and later bought back, and a slow realization that the thing separating the founders who make it from the ones who don’t isn’t hustle. It’s whether they actually understand the psychology of the people they’re building for.
Getting to #6 nationally means a lot of people who didn’t have to give this book a chance did anyway: readers, other founders, people who follow DOWN, and plenty of strangers who just liked the title enough to pick it up. That’s the whole reason I write: not for a ranking, but because the ranking means the ideas are reaching people who can actually use them.
If you haven’t picked it up yet, this is your nudge.
View the full USA Today Bestseller list → Get your copy of Outrageous Startup Growth →