No customer decision happens in a vacuum. Every choice they make, whether to buy, to hesitate, to abandon a cart, is shaped by the environment
Selling your company is supposed to be the finish line. For me, it was the beginning of one of the strangest chapters of my career.
When growth stalls, most founders start looking outward, at their ad spend, their budget, their competitors. I think that instinct is almost always wrong. The
Going viral before you’re ready doesn’t feel like winning. It feels like losing control of something you built with your own hands, in real time,
Unicorn status. Billions raised. Front page of TechCrunch. That’s the scoreboard most founders are handed on day one, and almost nobody stops to ask who
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