Startup Founder · Author · Advisor · Speaker
Colin Hodge
Author of Outrageous Startup Growth, sharing psychology-driven lessons from building real companies, so you can grow faster and with fewer mistakes.
Outrageous Startup Growth
Uncovering the Secrets of User Psychology to Scale Your Success
Are you ready to take your startup to the next level? Understanding user psychology is the difference between startups that go viral―and those that go splat. Outrageous Startup Growth is your playbook to adopt the mindset and strategies that drive explosive business success. Packed with real-world lessons, psychological insights, and actionable frameworks, this book is a must-read for entrepreneurs, product managers, and anyone looking to grow their business sustainably.
- This book is your blueprint for:
- Harnessing behavioral science to optimize acquisition, retention, and user value
- Creating FOMO (Fear of Missing Out) to attract users and identify magic moments that lead to customer loyalty
- Designing experiences that nudge customer decisions toward success
- Unveiling your competitors’ hidden psychological tactics and applying them using robust principles
Whether it’s leveraging social proof, reducing friction, or crafting authentic branding, Outrageous Growth equips you with the tools to build a product that users love―and can’t stop talking about.
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What's Actually Holding Your
Growth Back?
I work closely with founders and teams who are stuck, scaling, or trying to make smarter decisions without guesswork.
Together, we:
Identify what’s actually holding growth back
Focus on the few decisions that matter most
Apply proven psychology to drive real behavior change
Test and iterate quickly, without burning time or trust
I’ve helped grow products used by 100M+ users, and the approach behind this work is the foundation of Outrageous Startup Growth.
We can partner on:
Workshops & Training
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about colin
Colin Hodge is a startup founder and author who has led companies and growth teams responsible for over 100 million users.
He currently is co-owner of DOWN, a top 10 dating app in the US with millions in annual revenue – built on the growth principles and lessons shared in this book.
He achieved a successful exit for DOWN (then later reacquiring it) and 17Live, the top live-streaming video company in Asia. While chief growth officer at 17Live, Colin led data-driven initiatives in growth, global expansion, and marketing, then launched the platform in the United States as the first US CEO.
Colin holds a BS in computer science from Cornell University and occasionally serves as a board member and keynote speaker for organizations around the world.
100M+
Users scaled through framework
Top 10
Dating app in the US (DOWN)
CGO
Chief Growth Officer at 17Live
Cornell
B.S. Computer Science
Why I care about this work
I wrote this book to pay forward what I wish I had earlier.
After years of experiments, mistakes, and hard-earned lessons, I wrote Outrageous Startup Growth for "other Colins and Colleens," people building something meaningful who want to avoid years of unnecessary trial and error.
Helping founders and teams make better decisions, avoid wasted effort, and build things they're proud of is what drives this work.
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