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Startup Founder · Author · Advisor · Speaker

Colin Hodge

Helping founders and teams unlock Outrageous Growth using psychology.

Bestselling Author of Outrageous Startup Growth, sharing psychology-driven lessons from building real companies, so you can grow faster and with fewer mistakes.

How the Book Will Change You
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Create and market products that people can't ignore using proven strategies based on behavioral science.
“Remarkable products come from understanding why people do what they do. Colin Hodge shows how psychology and smart experimentation can unlock real growth in any market. Outrageous Startup Growth is a clear and practical guide for builders who want to create products people use and keep using.” —Nir Eyal, Bestselling Author of Hooked: How to Build Habit-Forming Products
“There are many in the marketing space that have no right calling themselves experts, but Colin is the real deal. The proof is there, if you search dating apps on the app store, you find his work directly around the most famous names on the planet. The Outrageous Growth Method is destined to become every entrepreneur and growth marketer’s go-to cheat sheet for actual results they can measure and maintain.” —Andrew Lee Miller, CEO of GrowthExpertz.com
“Don't sleep on this book. When I heard Colin Hodge’s unlikely success story, I knew it was a story that had to be told. Then, he goes beyond it to fill an entire book’s worth of strategies, research, and data-driven tactics for others to follow in his path. The tech world needs more trailblazers like Hodge willing to do the extra work to make winning more accessible to all.” —Stephen Moore, Tech Writer and Editor at Trend Mill
"In a future where most jobs will soon be done by AI and robots, the ability to understand the psychology of customers and partners will be increasingly important to growing your own business. The stories in Outrageous Startup Growth can provide a helpful guide for preparing to thrive in a disruptive world." —Alvin Wang Graylin, Bestselling Author of Our Next Reality, Digital-Fellow at Stanford Institute of Human-Centered AI, and 4X Entrepreneur
“Sustained growth stems from disciplined, deliberate experimentation, not quick-fix gimmicks. Colin’s endearing insights will benefit any leader striving for sustained growth while managing product or marketing hurdles. The book is filled with moments that remind us to keep going, even when circumstances are tough—because magic can happen!” —Shn Juay, CEO of Coffee Meets Bagel
“Bang With Friends was brilliant branding. It shocked the world and went viral the way Hotmail went viral when we put the small message at the bottom of the screen. As a VC, I am always looking for the fearless entrepreneurs who are willing to challenge the status quo and potentially make our world roll differently, and usually better. Colin Hodge is a terrific entrepreneur and he is an even better writer. You will love this book.” —Tim Draper, Founder of Draper Associates & Draper University, Producer of “Meet the Drapers”
“If you’re not competing for users then you’re losing users. The companies that beat their competition are those following in the footsteps of Colin Hodge – proven steps backed by Behavioral Science. Outrageous Startup Growth is the playbook to survive and thrive in any market.” —Mark Brooks, CEO, Courtland Brooks & Editor, OnlinePersonalsWatch.com, MSc in Behavioral Science at London School of Economics
“Colin Hodge has that unique ability as an entrepreneur to both lead and build by example. Outrageous Startup Growth benefits from his firsthand experience in rapidly building businesses and teachable moments (and often hilarious stories) so that others can learn what to do (and not do) to achieve the type of customer growth and business results IPOs are made of in this industry.” —Vanessa Larco, Former Partner at New Enterprise Associates VC Firm

Outrageous Startup Growth

Uncovering the Secrets of User Psychology to Scale Your Success

Official author photo for Colin Hodge, bestselling author of Outrageous Startup Growth and leading speaker/consultant for companies looking to infuse organic, innovative growth into their companies or organizations.

Are you ready to take your startup to the next level? Understanding user psychology is the difference between startups that go viral―and those that go splat. Outrageous Startup Growth is your playbook to adopt the mindset and strategies that drive explosive business success. Packed with real-world lessons, psychological insights, and actionable frameworks, this book is a must-read for entrepreneurs, product managers, and anyone looking to grow their business sustainably.

  • This book is your blueprint for:
  • Harnessing behavioral science to optimize acquisition, retention, and user value
  • Creating FOMO (Fear of Missing Out) to attract users and identify magic moments that lead to customer loyalty
  • Designing experiences that nudge customer decisions toward success
  • Unveiling your competitors’ hidden psychological tactics and applying them using robust principles

Whether it’s leveraging social proof, reducing friction, or crafting authentic branding, Outrageous Growth equips you with the tools to build a product that users love―and can’t stop talking about.

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What's Actually Holding Your
Growth Back?

I work closely with founders and teams who are stuck, scaling, or trying to make smarter decisions without guesswork.

Together, we:

Identify what’s actually holding growth back

Focus on the few decisions that matter most

Apply proven psychology to drive real behavior change

Test and iterate quickly, without burning time or trust

I’ve helped grow products used by 100M+ users, and the approach behind this work is the foundation of Outrageous Startup Growth.

We can partner on:

Workshops & Training

Advising

Speaking Appearances

Hands-on Problem Solving

Get in touch

about colin

Colin Hodge is a startup founder and author who has led companies and growth teams responsible for over 100 million users.

He currently is co-owner of DOWN, a top 10 dating app in the US with millions in annual revenue – built on the growth principles and lessons shared in this book.

He achieved a successful exit for DOWN (then later reacquiring it) and 17Live, the top live-streaming video company in Asia. While chief growth officer at 17Live, Colin led data-driven initiatives in growth, global expansion, and marketing, then launched the platform in the United States as the first US CEO.

Colin holds a BS in computer science from Cornell University and occasionally serves as a board member and keynote speaker for organizations around the world.

100M+

Users scaled through framework

Top 10

Dating app in the US (DOWN)

CGO

Chief Growth Officer at 17Live

Cornell

B.S. Computer Science

Why I care about this work

I wrote this book to pay forward what I wish I had earlier.

After years of experiments, mistakes, and hard-earned lessons, I wrote Outrageous Startup Growth for "other Colins and Colleens," people building something meaningful who want to avoid years of unnecessary trial and error.

Helping founders and teams make better decisions, avoid wasted effort, and build things they're proud of is what drives this work.

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