Tomorrow I’ll be at Otto Bookstore in Williamsport, PA — come say hi!
May 29, 2026
This Saturday, May 30th, from noon to 2pm, I’m heading back to Lycoming County for a book launch and homecoming at the Otto Bookstore, and
Month: May 2026
What Netflix Can Teach Small Businesses About Pricing
May 25, 2026
Your pricing page isn’t a menu. It’s a decision environment, and most small businesses build theirs by accident. Netflix didn’t. Look at their U.S. lineup:
6 Million Users. Zero Ad Spend. Here’s What Actually Drove It.
May 20, 2026
Sophia Matveeva had me on Tech for Non-Techies, and we got into something I don’t always unpack in this much detail: the exact psychology behind
5 crazy stats about books that blew my mind, and one that made me genuinely grateful.
May 7, 2026
I’ve been digging into the publishing industry numbers since my debut book landed on the USA Today bestseller list. I pulled the actual data. Here’s
What Your Customers Aren’t Telling You: Using Psychology to Close More Sales
May 3, 2026
No customer decision happens in a vacuum. Every choice they make, whether to buy, to hesitate, to abandon a cart, is shaped by the environment