They say you should “move fast and break things,” but they don’t usually mention what happens when the thing you break is Apple’s patience.
I recently shared the full, messy, and “scandalous” history of DOWN (formerly Bang With Friends) with TechRound. It’s a story that involves hitting 1 million users faster than Instagram, getting mocked by Stephen Colbert, and, most notably, nearly getting arrested while fighting for our life at the Cupertino headquarters.
The Reality of Disrupting an Industry:
- The App Store Purge: How we went from the top of the charts to an overnight ban, and what it took to get back on.
- The Trademark Battle: The David vs. Goliath story of our legal fight with Zynga.
- The Rebrand: How “Bang With Friends” evolved into the playful, honest brand that DOWN is today.
Disruption is never a straight line. If you want to know what it’s actually like to fight for your vision in the heart of Silicon Valley, this is for you.