What Netflix Can Teach Small Businesses About Pricing
May 25, 2026
Your pricing page isn’t a menu. It’s a decision environment, and most small businesses build theirs by accident. Netflix didn’t. Look at their U.S. lineup:
Tag: entrepreneur
5 crazy stats about books that blew my mind, and one that made me genuinely grateful.
May 7, 2026
I’ve been digging into the publishing industry numbers since my debut book landed on the USA Today bestseller list. I pulled the actual data. Here’s
What Your Customers Aren’t Telling You: Using Psychology to Close More Sales
May 3, 2026
No customer decision happens in a vacuum. Every choice they make, whether to buy, to hesitate, to abandon a cart, is shaped by the environment
We’re #6 in the Country — USA Today Just Made It Official
April 22, 2026
Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success landed at #6 on the USA Today Bestseller list for business books.
Catching the Catfish: How DOWN is Outsmarting Dating Scammers
December 15, 2023
Online dating has a trust problem. Scammers are getting smarter, so we decided to build technology that’s even faster. Featured in Women Love Tech, I
Why Self-Doubt is Actually Your Secret Weapon: 6 Lessons from Colin Hodge
May 28, 2023
Why Self-Doubt is Actually Your Secret Weapon: 6 Lessons from Colin Hodge Most people think perseverance is about working harder. After years of building DOWN,