The 750% Surge: How Understanding Gen Z Transformed the Way We Design Apps
May 22, 2023
A few years ago, Gen Z crossed 50% of our user base. We had two options: keep building for the audience we’d designed for originally,
Tag: entrepreneur
The Apple HQ Incident: How I Nearly Ended Up in Handcuffs at One Infinite Loop
May 15, 2023
They say you should “move fast and break things,” but they don’t usually mention what happens when the thing you break is Apple’s patience. I
The End of Dating as We Know It: How DOWN Rewrote the Rules of Connection
April 18, 2023
When DOWN launched, the entire category ran on euphemism. Legacy apps talked about “soulmates” while their algorithms did who-knows-what in the background. Newer, casual-friendly apps
Announcing FREE Growth Workshops in Brazil!
January 22, 2020
We are entrepreneurs and startup growth consultants who have led growth for startups responsible for over 60m users, and we’re traveling in Brazil in January