I Went on a Podcast and Said Empathy Is a Superpower. I Meant It.

I recently joined Dr. Richard Shuster on The Daily Helping podcast, and we got into something I think about a lot but don’t always say out loud: the best growth doesn’t come from gimmicks. It comes from genuinely understanding what people are going through.

We talked about user psychology, building authentic brands, and what I call “magic moments” — the experiences that make people come back and tell their friends. We also got into resilience, ethical marketing, and why discomfort is usually a sign you’re moving in the right direction.

Listen to the full episode here:

If the episode resonates, a lot of these ideas go deeper in Outrageous Startup Growth.

Grab your copy on Amazon.