Are you ready to take your startup to the next level?

Understanding user psychology is the difference between startups that go viral—and those that go splat. Outrageous Startup Growth is your playbook to adopt the mindset and strategies that drive explosive business success. Packed with real-world lessons, psychological insights, and actionable frameworks, this book is a must-read for entrepreneurs, product managers, and anyone looking to grow their business sustainably.

Colin Hodge, the co-founder of DOWN and creator of The Outrageous Growth Method, shares his hard-earned wisdom from scaling startups to over 100 million users, navigating high-stakes negotiations, and achieving successful exits. Hodge dives deep into the entrepreneurial mindset, teaching you how to embrace discomfort, build resilience, and learn from failures. With nearly two decades of experience in the tech industry spanning the globe, Hodge distills the essence of startup success into two key areas: cultivating a growth mindset and engineering user psychology for business growth.

What's the ☕️ tea on this book?

"Remarkable products come from understanding why people do what they do. Colin Hodge shows how psychology and smart experimentation can unlock real growth in any market. Outrageous Startup Growth is a clear and practical guide for builders who want to create products people use and keep using."

Nir Eyal

Bestselling Author of Hooked: How to Build Habit-Forming Products

“Sustained growth stems from disciplined, deliberate experimentation, not quick-fix gimmicks. Colin’s endearing insights will benefit any leader striving for sustained growth while managing product or marketing hurdles. The book is filled with moments that remind us to keep going, even when circumstances are tough—because magic can happen!”

Shn Juay

CEO of Coffee Meets Bagel

"In a future where most jobs will soon be done by AI and robots, the ability to understand the psychology of customers and partners will be increasingly important to growing your own business. The stories in Outrageous Startup Growth provide a helpful guide for preparing to thrive in a disruptive world."

Alvin Wang Graylin

Bestselling Author of Our Next Reality, Digital-Fellow at Stanford Institute of Human-Centered AI, and 4X Entrepreneur

PRE-ORDER THE BOOK

🎁Free Gifts

With your confirmed pre-order, you’ll get free thank you gifts:

✅ Access to the exclusive, founder-only growth group for fresh ideas and a high-quality community

✅ The spicy secret chapter not published

✅ Jump start your growth with my quick 7-day email course

The book is your blueprint to:

Harnessing behavioral science to optimize acquisition, retention, and user value
Creating FOMO (Fear of Missing Out) to attract users and identify magic moments that make them loyal
Designing experiences that nudge customer decisions toward success
Unveiling your competitors’ hidden psychological tactics and applying them using robust principles

Whether it’s leveraging social proof, reducing friction, or crafting authentic branding, Outrageous Startup Growth equips you with the tools to build a product that users love—and can’t stop talking about.

More ☕️ tea

"As a VC, I am always looking for the fearless entrepreneurs who are willing to challenge the status quo and potentially make our world roll differently, and usually better. Colin Hodge is a terrific entrepreneur and he is an even better writer. You will love this book.”

Tim Draper

Founder of Draper Associates & Draper University, Producer of Meet the Drapers

“There are many in the marketing space that have no right calling themselves experts, but Colin is the real deal. The proof is there, if you search dating apps on the app store, you find his work directly around the most famous names on the planet. The Outrageous Growth Method is destined to become every entrepreneur and growth marketer’s go-to cheat sheet for actual results they can measure and maintain.”

Andrew Lee Miller

@andrewstartups - Early-Stage Startup Marketing Consultant

“Don't sleep on this book. When I heard Colin Hodge’s unlikely success story, I knew it was a story that had to be told. Then, he goes beyond it to fill an entire book’s worth of strategies, research, and data-driven tactics for others to follow in his path. The tech world needs more trailblazers like Hodge willing to do the extra work to make winning more accessible to all.”

Stephen Moore

Tech Writer and Editor at Trend Mill

About the Author

Colin Hodge is a startup founder and author who has led companies and growth teams responsible for over 100 million users. He currently is co-owner of DOWN, a top 10 dating app in the US with millions in annual revenue—built on the growth principles and lessons shared in this book.

He achieved a successful exit for DOWN (then later reacquiring it) and 17Live, the top live-streaming video company in Asia (and still learned from plenty of failures along the way). While Chief Growth Officer at 17Live, Colin led the data-driven initiatives in growth, global expansion, and marketing, then launched the platform in the United States as the first US CEO.

A big believer in trying even in the face of daunting odds, Colin channeled his advocacy for democracy and human rights into co-founding SnowballForGood.com in 2021 to harness the power of individuals to spark change. Colin holds a B.S. in Computer Science from Cornell University and occasionally serves as a board member and keynote speaker for organizations around the world.

Colin calls many places home but is most often found in Taipei, Seattle, and San Francisco.

Create and market products that people can’t ignore using proven strategies from behavioral science